ABOUT
ABOUT LUNAZUL X LAB
HELLO, I AM IVANNA
Born as Agata Ivanna Pogorelsky, for over two decades I’ve worked at the intersection of creativity, storytelling and travel. My work focuses on helping ideas evolve into structured, meaningful projects through visual storytelling, creative direction and immersive experiences.
LunAzul X Lab is where I collaborate with artists, entrepreneurs and explorers to bring clarity and direction to their vision. Whether developing a creative concept, producing visual content or designing experiential tours, my role remains the same: translating ideas into projects people can see, understand and experience.
FROM CREATIVE CHAOS TO CLEAR DIRECTION
WHAT I DO
At LunAzul X Lab I specialize in turning creative chaos into structured, meaningful projects and experiences: I make shit happen.
My work combines strategy, creativity and execution to help people shape ideas into clear concepts, visual narratives and real-world experiences.
I work across three main areas:
• Creative production and project development
• Photography and visual storytelling
• Experiential travel to teach new ways of seeing
Whether guiding a brand through its visual identity, producing imagery that communicates a story or designing immersive travel experiences, the goal is always the same: bringing clarity, coherence and intention to the creative process.
A Life Shaped by Creativity and Exploration
ART, TRAVEL & STORYTELLING
I was born in Buenos Aires, Argentina and began my artistic journey at an early age; thanks to my two grandmothers who were painters, a father passionate about photography and a mother with an eye for beauty. At 19 I moved to Canada, where I studied Fine Arts, Acting and Media Production at University of Manitoba and Toronto Metropolitan University (ex Ryerson University).
Since then my path has taken me across cultures, various industries and many landscapes; as I moved around countries. Photography became a natural extension of my artistic practice, allowing me to capture people, places and moments with depth and sensitivity.
Today I am based in Barcelona, where LunAzul X Lab operates as a hybrid creative studio connecting identity, storytelling and experiential travel. Every project I develop is rooted in curiosity, exploration and the belief that creativity can transform the way we see and experience the world.